STYLE AND TRADITION
In 1978, Giacomo Ronzoni founded the company Minoronzoni srl in Bergamo, specialising in the production of leather accessories.
At around the same time, the casual fashion style hit Europe, creating a phenomenon that went from clothing through to lifestyle: jeans became much more popular and consumerism gave life to a new trend.
While Minoronzoni began its first collaborations with the fashion world to produce belts and small leather goods, Giacomo Ronzoni did not miss the opportunity the change in popular culture was offering, an intuition, which combined with a passion for fashion and accessories greatly contributed to the company’s development – which in a short time lead to the company establishing itself as a leader in the sector and being recognised by prestigious brands, thereby establishing long lasting relationships.
Tradition, attention to detail and the pursuit of quality materials are the hallmarks of the products Minoronzoni offers to its customers combined with an exclusive style and a completely Italian design.
Today Minoronzoni srl is a creative company growing continually, with around 400 employees, an extensive agent and consultant network, and its own three brands: TOSCA BLU, TOSCA BLU SHOES and MINORONZONI 1953.
EXPERTISE AND SERVICE
Offering the customer high quality products with the best service is the philosophy that has always guided the way the company works.
Noteworthy is the success enjoyed over 35 years in the belt sector, a context where Minoronzoni has come to be appreciated, becoming production partner for significant brands in the luxury and fashion sectors.
Belts have always been the company’s core business, with in the region of 300,000 belts being produced each month, with creative development in partnership with its clients, realising collections and production, guaranteeing the quality and know-how typical of authentic Made in Italy products.
EXPERIENCE AND PROFESSIONALISM
At the end of the 90s the company benefited from the expert collaboration of Raffaella Condursi, as creative head of accessories: bags, shoes, small leather goods, gifts, foulards, glasses, watches and costume jewellery. Her extraordinary abilities and experience in the world of fashion and art gave Minoronzoni the necessary appeal to bring to the market a new brand – TOSCA BLU – that offers a total look for the woman who pays attention to exclusive trends.
On the back of a favourable reaction from the market, Minoronzoni introduced new lines, complementing TOSCA BLU with the TOSCA BLU SHOES brand, a collection of shoes with simple, decisive, clean, exact lines.
Finally, in 2012, MINORONZONI 1953 was launched, a brand of belts with a vintage flavour, enlarged with bags, bracelets and jackets in leather.
MINORONZONI 1953 aims at both men and women, with a style close to the denim segment, for an audience in tune with the latest trends.
In 1998 Giacomo Ronzoni’s desire to create a line of accessories took shape with the appearance of the brand Tosca Blu, taking its name from the newly born eldest daughter of Giacomo and Raffaella Condursi; Virginia Tosca Blu.
In just a few years the youthful, cool nature of the product, a good quality-price relationship combined with craftsmanship had allowed the brand to position itself as one of the main players in the market.
Each season the TOSCA BLU collections offer a wide range of modern, functional designs, creatively interpreting trends, with particular attention to the refinement of hides and artisan precision.
TOSCA BLU SHOES
Ten years after winning the bet with Tosca Blu, the excellent market position gained by the company encouraged it to begin a new challenge: a line of shoes dedicated to the same target as Tosca Blu, the young, dynamic woman looking for quality and glamour at the right price. Minoronzoni acquired a company in this sector based in Verona, which became the new general headquarters for the Shoes project, where the creative and commercial efforts of the new brand are concentrated.
The TOSCA BLU SHOES collection follows fashion, with clean lines, a balance between simplicity and elegance realised in collections with strong, up to the minute style, where shoes become indispensible complements to accompany the feminine way of life.
In 2012, with the markets in noticeable decline, Giacomo Ronzoni countered the unsettled times by beginning – with all necessary caution and the benefit of his great experience – another chapter in the company’s history, launching the new brand: Minoronzoni 1953.
The new brand fits into the denim segment, the company’s historic environment – a kind of return to its roots in a well-known market, which in the meantime has been refreshed by sartorial touches both for men and women.
The new brand bears the name of the company’s founder, debuting in the lead role, offering a collection of belts and accessories with a vintage flavour, complemented by bags, bracelets and jackets in leather.
Pursuit, creativity and fashion are the distinctive characteristics which, in just a few years, have won esteem for the brand all around the world.
All the Minoronzoni srl brands are registered at an international level and the company holds a series of patents to protect its industrial and creative assets.
GLOBAL E LOCAL
1978 saw Giacomo Ronzoni begin his business in his workshop in the province of Bergamo, working among the hides and sewing machines – a workshop that, today, has become a company occupying more than 15,000 m2.
The historic administrative and commercial headquarters are in Ponte San Pietro (Bergamo), along with the creative departments caring for style and research for Tosca Blu and Minoronzoni 1953, while in Cologna Veneta (Verona), the style for TOSCA BLU SHOES is created.
The company has an avant guarde logistics platform dispatching products both for the Italian and worldwide markets.
The modern workshops in Bergamo and Verona are supported by production in Bellarma, a company belonging to the group with its branches in Romania and in China, where Italian technicians closely follow each step in the products’ production.
For Minoronzoni, global and local are two sides of the same coin: two ways which complement and coordinate, fundamental for the company’s success.
THE SHOP WINDOW
The showroom is in the heart of Milan; a 250m2 open space in Via Montenapoleone – true nerve centre for Italian fashion insiders – where customers and journalists, agents and buyers are welcomed in a sophisticated, elegant atmosphere.
An exclusive, comfortable, welcoming setting in natural white and beige tones; a candidly minimal design concept, the perfect showcase for the company’s collections, framed by scenographic, flowing curtains.
The company’s collections are also displayed in prestigious showrooms in the principal Italian cities and most important European capitals and are periodically presented in the most important Italian and international fairs, such as Pitti Uomo, Micam and Mipel, Premium, GDS, Pure, ELM, Who’s next and Modefabriec.
TOSCA BLU, TOSCA BLU SHOES and MINORONZONI 1953 are three global brands contributing to the internationalising of Italian creativity throughout the world.
The brands enjoy an exclusive market position thanks to constant marketing and communications activities, which over the years have contributed to gaining significant renown among the public and industry.
Promotion is organised through key events, publicity campaigns and relationships with some of the most influential representatives in the sector, combined with advice and skill from experts in the Italian and international media.
Additionally, a network of international press offices has allowed the brands to establish themselves in the market with their own style and values.
Also the visual merchandising is crucial in communicating the brand’s individuality and its strong identity in all the sales points.
Its own final customer community is, for the company, an undeniably effective channel to communicate the brand’s values. For this reason, Tosca Blu has partnered the offline communications activities with online activities and an improved presence for some years, starting from the sites of the various brands, which are continually refreshed and updated, through to the e-shop, conceived not just as a sales vehicle but also one of engagement and participation, supported by newsletter direct marketing and constant activity in prime social media The official TOSCA BLU Facebook page is structured with an editorial line that mirrors the brands’ identities, following the trends, offering style advice and the latest on products, in order to create maximum involvement with the end user and a constantly growing fan base.
Pinterest and Instagram represent the iconic soul of the two brands, updated daily, focusing on details, colours, inspiration and manufacture.
The customer care activity, both online and offline, has a response time of less than 12 hours; users are given courteous, professional assistance with all their requests, registering a high level of client satisfaction for pre and post sales customers.